Apple will finally tell its own AI story at WWDC 2024, but it may not mean the sorts of showy features demoed by the likes of Google, Microsoft, or OpenAI. Instead, the event may see Apple rolling out basic AI features like transcribing voice memos or auto-generated emoji — and announcing a rumored partnership with OpenAI, according to Mark Gurman’s Power On newsletter for Bloomberg today.
Recent rumors have held that Apple will be allowing chatbots to integrate more deeply into its operating systems, and it seems that OpenAI is getting the first crack at that with ChatGPT. But Apple is still working on an agreement with Google to do the same with Gemini, according to Gurman. It’s also been rumored to be talking to Anthropic. (Talks that started before OpenAI’s recent Scarlett Johansson dust-up.) Outside of whatever those potential partnerships mean, Apple’s approach will apparently focus on being practical.
The company reportedly plans to announce AI-powered improvements to on-device Spotlight search, internet searches with safari, as well as new features like notification summaries, “smart recaps” of websites and texts, or writing suggestions for emails and texts. And the company may also use AI to retouch photos and generate emoji on the fly, based on what you’re texting — a type of feature that seems to consistently lead to trouble for these companies. (See Meta’s gun-toting Waluigi AI stickers or Google’s inappropriately racially diverse nazi pictures.)
Apple could showcase a better, more natural-sounding voice for Siri, based on Apple’s own large language models, as well as better Siri functionality on the Apple Watch. Where it can, Apple’s devices will do all of this stuff locally, but for complicated tasks, they’ll offload processing to Apple’s own M2 Ultra-based servers, Gurman writes. In general, he says devices “released in the last year or so” will gain most of the new on-device AI features.
Apart from AI features, the company may announce an iOS 18 feature to let users change their app icons to different colors, according to Gurman. Something similar is possible now, using the iOS Shortcuts app, but I’d sure welcome a more straightforward method. That’s in addition to the other upcoming rumored iPhone home screen change will finally let users put app icons wherever they’d like instead of iOS forcing a top-to-bottom, left-to-right arrangement. What’s next? Custom launchers?
Posted from: this blog via Microsoft Power Automate.
0 Comments