Social Media Marketing: This Week's Need-to-Know News

 

It's another week, which means another round of updates to navigate in the ever-evolving world of social marketing. Here's a quick breakdown of the most crucial news you need to be aware of:

The Rise of Video Ads:

• Buckle up, because unskippable video ads are being tested on Instagram by Meta.
• LinkedIn is also jumping on the video ad bandwagon, expanding access for businesses.

Mobile-First Everything:

• Google is getting tough on mobile-unfriendly websites, announcing they'll stop indexing them from July 5th. Time to ensure your site is mobile-optimized!

Engagement Strategies:

• Take note, content creators! TikTok is prioritizing content users have previously engaged with, making "You liked" and "You downloaded" labels more prominent.

Platform Updates and Features:

• Threads introduces a "swipe right to like" option, mirroring Instagram's popular action.
• YouTube is giving creators more tools with the expansion of Community Posts for all users and new AI features announced.
• Get ready to see Perplexity Pages, launched last week, appearing in Google AI overviews.
• Microsoft Advertising Editor now supports video and Connected TV ads, while Netflix inventory expands its reach.

Industry Buzz:

• Subscription prices are on the rise! Spotify, Max, and Peacock are all increasing their costs.
• A major media move: Paramount and Skydance have officially merged.
• Instagram is stepping up its live broadcasting features with new options for creators, including co-hosting streams, chat themes, and QR code creation.

Bonus Bug Report:

• Heads up! ChatGPT had some downtime yesterday, and YouTube's "Thumb" icon might be missing in action when you like a video.

Stay Ahead of the Curve:

That's all for this week's roundup! By keeping yourself updated on these trends and changes, you can ensure your social media marketing strategy stays ahead of the curve. I hope this helps to plan your week ahead.

Pro Tip: Check out The AI, startups, and marketing community for even more in-depth social media marketing, ai news and insights.